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The tl;dr

Hey, there! I’m Jeff, a head of marketing at Calendly, a product-led-growth (PLG) company. You’ll likely enjoy this newsletter if you work in PLG or want to learn more about PLG marketing — most of which can be applied to any kind of company.

About PLG Marketing

At PLG Marketing, you’ll get tips and observations on marketing for product-led companies, which I’ve learned at Calendly (and other PLG companies). You’ll gain more understanding on how to use your product (and marketing!) to acquire new users, upgrade them to paying customers, and retain their loyalty. There will be a special emphasis placed on free, or “earned,” product and marketing methods, as spending less money is one of the joys of PLG!

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